The Director and Business Leader , Information Technology and Mobile , Samsung Electronics West Africa , Mr. Emmanouil Revmatas, speaks to OZIOMA UBABUKOH on innovations adopted by phone companies to sell their brands, among other issuesissues.
Last year, there was an upheaval in the mobile phone market concerning the Samsung Galaxy Note 7, which had battery issues at the time. In what ways has Samsung addressed this ?
The Galaxy Note 7 battery issue led to rigorous efforts to improve quality assurance in Samsung. Samsung examined every aspect of the Galaxy Note 7, including hardware, software and related processes over past several months into January 2017. Samsung’s investigation , as well as the investigations completed by three independent industry organisations, concluded that the batteries were the cause of the Galaxy Note 7 incidents . These findings informed more rigorous testing and further enhancement of Samsung’s already extremely high level of quality assurance in the manufacturing process for the Galaxy S8 | S 8 +.
Many have argued that the frequent upgrade of devices is just a business gimmick and has little to do with consumer needs . How will the S 8 device help an individual or a business owner ?
You will agree with me that innovation is at the speed of thought, and as we experience significant technological breakthroughs in a world that has become a global village , thanks to the Internet and social media , consumers continue to demand more and faster improvements too . The average lifecycle of a smartphone is now barely 18 months , so releasing new devices in each series – for example , the Samsung Galaxy S or Note series – every 12 months is just enough to get ready for our customers ’ expectations . Majority of our customers are often ready for the next upgrade within 12 – 18 months . We also need to note that different customers are looking for different features, benefits, and advantages in a smartphone.
The Galaxy S8 | S 8 + will help individuals and business owners multitask and keep more of their files securely . Both devices are perfect for multi – tasking . Users can multitask with ease on the long screen of their phones , chat with friends using the full keyboard , while watching a video. While the multi window feature resizes the whole app window , the snap window feature will display only the selected area so you can refer to it while you are doing any other task .
What are some of the unique features that differentiate Samsung’s flagship smartphone , the Galaxy S 8, from its predecessor, the Galaxy S 7 and S 7 Edge ?
The Galaxy S8 and S 8 + come with the most advanced Samsung technology , pushing the boundaries of traditional smartphones with seamless hardware design and a variety of new service offerings. There are several features in the new devices that have set a new standard for the Samsung Galaxy S series , including the infinity display and bezel – less design . The infinity display and bezel – less design form a smooth , continuous surface with no buttons or harsh angles . The result is a truly immersive viewing experience for the smartphone user . The Galaxy S8 has a 5 . 8 – inch display screen, while the Galaxy S8 + has a 6 . 2 – inch screen.
The Samsung S8 and S8 + are equipped with an advanced 8 MP F1 . 7 smart auto – focus front camera and 12 MP F1 . 7 dual pixel rear camera for the best low- light, zoom and anti -blur photos with enhanced image processing . The camera sensor is refined for better image processing , which enables users to capture photographs and videos . The Galaxy S 8 and S8 + are built with more spacious internal storage that starts at 64GB with an expandable memory that can handle up to 256 GB via microSD card . With the new Samsung Galaxy S8 series , there is definitely more room for everything , from office documents , games, to videos and photos.
Trends in the Information Technology sector are fast – paced . How have companies kept up with new and emerging technologies?
Samsung is an innovation leader in mobile technology . Every year , Samsung spends billions of dollars globally in research and development globally. Samsung spent $ 13. 4 bn in 2014, over $ 14bn in 2015 , and $ 13bn in 2016 .
In order to keep Samsung ’ s market leadership in Nigeria through consistent customer satisfaction , Samsung listens to its target audience through various channels . On – the -ground market research and online/ social media listening are just a few of the various ways Samsung is keeping in touch with its customers ’ needs and pain points. Samsung processes feedback from the field on a daily basis through partners , dealers , trainers, as well as independent reviewers .
The low- end smartphone market is beginning to show some promise , in terms of margins . How committed is your company to this market?
While the majority of our focus is now on the mid – range , high – end , and premium segments of the smartphone market in Nigeria , we still provide value for the low – end smartphone market . It is also important to note that the socio – economic challenges in Nigeria over the last few years, especially with the devaluing of the naira , has also impacted pricing. Nevertheless , we are committed to delivering the best smartphone experience to our consumers across segments .